“The success of product placement as a marketing strategy relies on the interplay between the suspended reality onscreen and the free market economy of the offscreen world. It became obvious just how powerful this exchange can be when a character on ‘And Just Like That’ had a heart attack while riding a Peloton — causing the real-life brand’s stock to plunge. On the flip side, the breakfast brand Eggo was reinvigorated when it was featured on the show ‘Stranger Things’ as a key plot point in the series. (After some years of lagging sales, there was reportedly a 14 percent spike after the show’s first season aired.)” NYT (Gift Article): Anatomy of a Product Placement. (This article really built up my thirst for knowledge and for a bottle of Gatorade Zero.)