Martin Shkreli earned the wrath of the Internet after his company jacked up the price of a sixty year-old drug from $18 to $750 per tablet. While the price hike -- and Shkreli's smug reaction to the justified public outcry -- might seem like a tough pill to swallow, it turns out that the former hedge-funder dubbed Pharma Bro might be just what the doctor ordered. As WaPo's Carolyn Johnson explains: "Shkreli's actions were shocking for a simple reason: It was an unusual moment of complete transparency in health care, where motives, prices and how the system works are rarely ever talked about so nakedly." This could be a wake-up call moment in modern health care (unless the insomnia medication the industry prescribed makes us sleep through the alarm).

+ Wired: How prescription drugs get so wildly expensive.

+ Slate: Generics companies were supposed to make drugs cheaper, but some have become the new villains of health care.

+ From Bloomberg, the interesting story of how marketing turned the EpiPen into a billion-dollar business.

"The car of the future is a computer with wheels. And wherever there's software, you'll also find bugs, hacks, and blue screens of death." James Grimmelmann explains why the Volkswagen scandal is just the beginning.

+ In the NYT, Zeynep Tufekci on Volkswagen and the era of cheating software: "A smart object can lie and cheat. It can tell when it's being tested, and it can beat the test."

+ Porsche CEO Matthais Müller will take over the Volkswagen Group following Monday's resignation of Martin Winterkorn. (If your company cheats and gets in big trouble, shouldn't your punishment be not quitting?)

More than seven hundred people were trampled to death during a stampede that took place during the Hajj pilgrimage near Mecca. A few weeks ago, more than 100 people were killed when a crane collapsed during preparations.

+ One of the problems leading to the mass overcrowding at the pilgrimage: It's gotten too easy to get there. From Quartz: Has the modernization of the pilgrimage to Mecca gone too far?

Apparently some people aren't satisfied with the notion of erecting a wall between the United States and Mexico. According to a recent poll, "41 percent of Americans say that if a wall is built along the Mexican border, one should also be erected on the Canadian one." (I'm withholding judgment until I know which side Justin Bieber is on at the moment the wall is completed.)

It's the Pope's first time in America and we sent him straight to Congress. That doesn't exactly seem like we're putting our best foot forward. In his historic speech to a joint session of Congress, Pope Francis addressed climate change, capitalism, the death penalty and immigration. MoJo pulled out the ten most Important lines from the speech.

+ "This Pope often operates through symbolism and gestures that convey his intentions in ways that words never could." The New Yorker on Pope Francis and his little Fiat.

+ In Philly, scalpers are selling the originally free tickets to see the Pope. (I suppose they can be forgiven since no one is buying Eagles' tickets these days.)

+ And proving once again they can deliver a divine headline when called upon, The Onion comes through with this: Pope Francis Reverses Position On Capitalism After Seeing Wide Variety Of American Oreos.

"When you think about him, you just naturally smile." That was Cal Ripken Jr. on Yogi Berra who died at the age of 90. Berra left behind a remarkable career in baseball (a sport he described as "ninety percent mental and the other half is physical") and a collection of quotes that could be even more remarkable. SI's Alex Belth on the death of an American original.

+ Roger Angell in The New Yorker: "For decades, any mention of his name made you smile."

+ FiveThiryEight: "More than the obvious accolades -- the three Most Valuable Player awards, the 10 World Series wins -- Berra was exceptional by virtue of his improbability."

"I nod slightly and tell myself that somehow I knew it all along, that I always had a feeling that this meat, or that vegetable, was quickening my demise. Which is strange because at the same time, I believe that food is keeping me alive." In the NYT, Jim Windolf reflects on the fact that everything Is bad for you.

"For a decade, [they] have been conning consumers into subscriptions for anti-aging shampoo and wrinkle cream under the guise of 'brand-building' and 'innovation.'" Sapna Maheshwari's backstory on JustFab, one of the Internet's growing list of companies with a valuation of over $1 billion, is enough to make you wonder if Unicorns are real.

You might think of Kim Kardashian and her sisters as the masters of social media. But, like many of us, they had to adapt to the new technologies. But not Kylie. She was born into it. And she represents a new breed of famous digital natives who are coming after your attention span; and they won't be easy to stop. From Wired's Julia Greenberg: Like It or not, Kylie Jenner is the celebrity of the future.

Independent filmmaker Jennifer Nelson just gave everyone in the creative arts an early birthday present. In her lawsuit against Warner Music, a judge ruled that the Happy Birthday Song is part of the public domain. Warner can't charge royalties anymore and they might have to pay some back.

+ Netflix is learning the exact point when you go from trying out a new show to deciding to binge watch it.

+ Speaking of binge watching, many of us are hooked on Narcos. With that in mind, here's BI with some examples of the absurdity Pablo Escobar's wealth.

+ And in case you missed them, here are a couple pieces I've posted: Just Admit It, Part 5: That Clock is The Bomb ... And the exact place where the deteriorating Trump campaign will end.