You might think of Kim Kardashian and her sisters as the masters of social media. But, like many of us, they had to adapt to the new technologies. But not Kylie. She was born into it. And she represents a new breed of famous digital natives who are coming after your attention span; and they won’t be easy to stop. From Wired’s Julia Greenberg: Like It or not, Kylie Jenner is the celebrity of the future.