“It was not long after Kellogg’s introduced the toaster pastry in 1964. But for several months one year (none of us can pinpoint the exact date), brown cardboard boxes arrived on our doorstep with an assortment of Pop-Tarts tucked inside. Strawberry. Raspberry. Brown-Sugar Cinnamon. We ate them all. After dinner. Sometimes hot, usually cold. With frosting and without.” NYT (Gift Article): Confessions of a Pop-Tarts Taste Tester. (After reading this article, I realize I may have also been a Pop-Tarts taste tester, just an unofficial one…)