Warner Bros. Discovery has unveiled the name of its consolidated streaming service formerly known as HBO and HBO Max. It will soon be called, Max. Yes, they’re completely dropping the longstanding HBO brand. I’m not sure there’s a Max Plus on the way, but there will be a Max Ultimate level.

+ “Warner Bros. Discovery is sticking with safe bet franchises that will likely lure viewers, including a ‘Harry Potter’ series and a ‘Game of Thrones’ prequel for its rebranded Max streaming service.” (Maybe they’ll change Harry Potter’s name to Max Potter.)