What do you do if you’re a major consumer packaged goods player and you see a recession on the horizon? You remind yourself that in these divided times, the recession won’t impact buying trends in the upper portion of the market. $90 cream and $10 toothpaste: Companies target big spenders. “Many companies that normally cater to middle-income shoppers are unleashing a bevy of premium items in an attempt to grab consumers with more money to spare. But that could leave fewer options for consumers with less money to spare.”