“Qatar, a desert nation not known for its verdant meadows or babbling brooks, has three main challenges: water, air and light.” So how do you end up with perfect grass for eight stadium pitches and 81 practice fields? You call Atlas Turf International in Georgia. How a Georgia company grew the grass for the World Cup—and then flew it to Qatar. (This was just one more selling point to convince FIFA that Qatar was the perfect spot for the World Cup. We can’t grow grass here! No worries, FIFA can always find the green…)