“Little cars are big business. While Toyota was busy celebrating its status as the world’s largest car company after selling 9.5mn cars in 2020, Hot Wheels – the maker of the micro machines that litter living rooms around the world – was already well past the 500mn mark. After starting out in California in 1968, Hot Wheels has gone on to sear its flaming red and yellow logo on the minds of millions of children, adults and collectors alike.” FT: How Hot Wheels became ‘the largest auto manufacturer out there.’