In 1991, The Red Hot Chili Peppers made the following suggestion: Give it away, give it away, give it away now. Give it away, give it away, give it away now. Give it away, give it away, give it away now. More than three decades later, Yvon Chouinard answered that call. NYT (Gift Article): Billionaire No More: Patagonia Founder Gives Away the Company. “Rather than selling the company or taking it public, Mr. Chouinard, his wife and two adult children have transferred their ownership of Patagonia, valued at about $3 billion, to a specially designed trust and a nonprofit organization. They were created to preserve the company’s independence and ensure that all of its profits — some $100 million a year — are used to combat climate change and protect undeveloped land around the globe.” (Hopefully his offspring don’t feel like they just got fleeced by Patagonia.)