“The U.S. Patent and Trademark Office approved the university’s request Tuesday. The school says it allows Ohio State to control use of ‘The’ on branded products associated with and sold through athletics and collegiate channels, such as T-shirts, baseball caps and hats.” Ohio State gets approval to trademark ‘The’ for merchandise. I’ll risk paying a royalty by asking, What “The” Eff?

+ Cool Art alert. Footprint by The Krank.