Tok and Awe

“By the summer of 2020, the company started to see a dramatic lift in sales, specifically in trade paperbacks, which DeVito discovered was being driven by BookTok recommendations.” Bloomberg: TikTok’s BookTok, With 43 Billion Views, Has Sent Barnes & Noble Sales Soaring. (While I’m waiting for the kids to make my book go viral, you old old fogeys should order your copy today. Why do lies travel faster than the truth? How did our media habit get out of hand? How did my need to use the restroom put my parents’ lives at risk? It’s all in there. And don’t miss the audiobook narrated by Peter Coyote!)