“The character was initially dreamed up to serve a very different purpose. Sudeikis first played him in 2013, in a promo for NBC, which had recently acquired the television rights to the Premier League and was trying to inspire American interest in English football.” With Emmy nods and season 2 of Ted Lasso on the way, it’s a good time to check in with the coach. Jason Sudeikis Is Having One Hell of a Year.