“Uber Eats estimates the number of virtual brands on its platform more than tripled in 2020, to over 10,000. Grubhub reports a similar boom. According to a report the company released this year, 15 percent of restaurants operated a virtual brand before the pandemic. By the end of 2020, 51 percent had at least one. And many have more than one brand. A lot more.” To See the Future of Food Delivery, Just Look at Chicken Wings. (That’s also a reasonably effective way to see the future of chickens.)