“If there’s one statistic that demonstrates the way TikTok has become entwined in our lives in 2020, it’s this: in March, as the UK and the rest of the world locked down, users worldwide spent 2.8 billion hours on TikTok. That number is far greater than the previous year, when it was a comparatively stingy 726 million hours. It’s difficult to get a grasp on just how big 2.8 billion hours is, until you realise it’s as long as there’s been between today and the Stone Age.” (That’s also how long it will take me to pry my iPhone out of my 12 year-old daughter’s hands…)