“If you look at the economics textbooks, enterprises are supposed to be maximizing profits, scaling up their size, market share and growth rate. But these companies’ operating principles are completely different … Their No. 1 priority is carrying on … Each generation is like a runner in a relay race. What’s important is passing the baton.” NYT: This Japanese Shop Is 1,020 Years Old. It Knows a Bit About Surviving Crises. (Maybe, but will it scale?)