Hoop Reams

“I think there’s an element of explanation where younger people like the NBA, but the liking of the NBA doesn’t necessarily translate into them sitting down and watching two hours of an NBA game. If the NBA can figure out a way to make money off people enjoying seeing highlights over YouTube or highlights over Twitter, then, you know, good for you. It just doesn’t seem like they’ve been really able to do that.” The NBA playoffs are going on right now, but even with the dearth of live sports, there’s a decent chance you’re not watching. Ratings in general are down, and that follows a consistent trend. The NBA brand is huge. Its live games are going down in viewership. Maybe NBA2K and highlights are too good. Why Are the NBA’s Ratings Going Down?

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