“To create its typeface, Goldman hired Dalton Maag, a stately 29-year-old British design firm that crafted Bookerly, used on Amazon’s Kindle e-readers, and the BBC’s BBC Reith, which is distinctly British, with subtle hints of calligraphy. Goldman’s brief was clear: The bank wanted something that was so legible you could read strings of numbers on a phone screen or a smartwatch but that would still look good on 50-foot billboards.” Josh Wagner and Joel Stein in the NYT: Goldman Sachs Has Money. It Has Power. And Now It Has a Font. (This reminds me of the Tony Montana quote in Scarface: “In this country, you gotta make the money first. Then when you get the money, you get the power. Then when you get the power, then you get the font.”)