Give me help, give me strength / Give a soul a night of fearless sleep / Give me love, give me peace / Don’t you know these days you pay for everything / Got high hopes.

When the pandemic hit, my excellent friend Dr. Mike Levin knew that one of the biggest challenges of the era would be providing mental health to frontline workers. So he got hundreds of therapists to donate their hours and make them available to hospital workers and others who work tirelessly to save lives. He got some help from our talented pal Jeff O’Keefe at TBWAChiatDay, and today Frontline Workers Counseling Project is going public with a site, an amazing video you’ll want to watch a few times, and most important, a GoFundMe page where you can help support the effort. Great work by all involved. Please spread the word to those who need help, and those who want to provide it.