“The tactic is intended to create an equivalency in spokespeople and message. In this case, it is a false equivalency between a message based in climate science that went viral organically and a message based in climate skepticism trying to catch up using paid promotion.” WaPo: The anti-Greta: A conservative think tank takes on the global phenomenon. “How a group allied with the Trump administration is paying a German teen to question established climate science.”

+ Meanwhile, back in reality: The ends of the Earth are melting – really fast. Here’s what you need to know.