“Untold hours of productivity were lost as office work ground to a halt so people could follow this drama as it unfolded. The incident was a proving ground for Twitter as an infinite, up-to-the-millisecond reel of baseless speculation, hack-y jokes and viral rumors. When it seemed that a dark shape fell from the balloon, observers analyzed the footage frame by frame, as though it were the Zapruder film.” Mel Magazine: Balloon Boy Predicted the Entire Trash-Fire World We Currently Live In.