“The nostalgia for small-town life and ‘mom and pop’ stores stands in stark contrast not only to an urbanized population but the power of large companies. Capitalism is an engine of choice-making and competition, but very often the competition is between brands owned by the same company, or between small numbers of large economic players. Smallness rules the imagination; bigness rules the high street.” The Guardian: Starbucks v Dunkin’: how capitalism gives us the illusion of choice.