“This is a kid who could just as easily have been trying out new moves in front of a mirror, as a past generation did with their favorite video stars, but instead, he made a video of himself to share on social media.” Topic: Russell Horning came up with ‘the floss’ when he was 12 years old and dancing around his bedroom. Now he’s trying to turn internet celebrity into something more tangible: money. (Get in line, kid. Get in line…)