“Sellers are more worried about a case being opened on Amazon than in actual court … Amazon’s judgment is swifter and less predictable, and now that the company controls nearly half of the online retail market in the US, its rulings can instantly determine the success or failure of your business … ‘Amazon is the judge, the jury, and the executioner.'” The Verge with an interesting story that both illuminates the new reality for small retailers and the incredible power of Amazon. Prime and Punishment.