“If I’m toasting rye bread, a bagel company might be interested in knowing that, because they can re-target that household with bagel advertising because they already know it’s a household that eats bread, toasts bread, is open to carbs. Maybe they would also be open to bagels. And then they can probably cross that with credit-card data and know that this is a household that hasn’t bought bagels in the last year. I mean, it’s going to be amazing, from a targeting perspective.” The Atlantic: The Coming Commodification of Life at Home. (Full disclosure: I just bought a smart litter box.)

+ There’s one thing we know about our privacy concerns: Tech companies will live up to them, and then some. NYT: As Facebook Raised a Privacy Wall, It Carved an Opening for Tech Giants. “Facebook allowed Microsoft’s Bing search engine to see the names of virtually all Facebook users’ friends without consent, the records show, and gave Netflix and Spotify the ability to read Facebook users’ private messages.”