Here comes the new boss. Same as the old boss. Except the old boss didn’t want to attach your mind to a computer or try to get you to wear goggles that overlay your life with an artificial world of their creation. As the NYT’s Farhad Manjoo points out, Apple, Amazon, Facebook, Microsoft and Alphabet aren’t just big tech companies. They’re “becoming the most powerful companies of any kind, essentially inescapable for any consumer or business that wants to participate in the modern world.” How powerful? Start with this question: Which Tech Giant Would You Drop? (Farhad should have made it more interesting and made you choose between your technology and your loved ones.)