For the past few weeks, Donald Trump’s advisors (and GOP insiders) have been urging him to pivot his campaign and become more presidential for the general election. The candidate just initiated a massive campaign shakeup, but it to many of his GOP critics, it may look like he just pivoted from bad to worse.

+ “[Steve] Bannon’s life is a succession of Gatsbyish reinventions that made him rich and landed him squarely in the middle of the 2016 presidential race: He’s been a naval officer, investment banker, minor Hollywood player, and political impresario. When former Disney chief Michael Ovitz’s empire was falling to pieces, Bannon sat Ovitz down in his living room and delivered the news that he was finished. When Sarah Palin was at the height of her fame, Bannon was whispering in her ear.” Courtesy of a Bloomberg 2015 profile, meet the new boss: This Man Is the Most Dangerous Political Operative in America. Yesterday, Fox’s Ailes. Today, Breitbart’s Bannon. If the campaign loses, Trump already has a team ready for the media empire.