“This is a story we are all being fed. A story about overalls, rich soil and John Deere tractors scattering broods of busy chickens. A story about healthy animals living happy lives, heirloom tomatoes hanging heavy and earnest artisans rolling wheels of cheese into aging caves nearby. More often than not, those things are fairy tales.” Laura Reiley of the Tampa Bay Times looks beyond the beards and the mason jars to discover that farm to table is often farm to fable. (Next, you’re gonna tell me that free-rage chickens are not acting of their own volition.)

+ And if that wasn’t bad enough, the notion of a “list price” really doesn’t mean anything. So as the NYT reports, some online bargains may only look like one.