At some point last night, webmasters at all the adult sites looked up and wondered, “Hey, where is everyone?” Well, everyone was ogling the smooth curves and luscious lines of the much-anticipated Tesla for everyone. The social media chatter and dealership crowds proved once again that products are the new celebrities. And the car may have actually lived up to the hype. It has already attracted 198,000 reservations (each of which required a thousand dollars down).

+ Wired: Meet Tesla’s Model 3.