We’re gonna need a bit more enthusiasm. Make sure you give them a nice long look of recognition. Remember those people who screamed through entire songs at Beatles’ concerts? Well, we’re gonna need a little of that too. That’s the kind of support and admiration people expect — especially when they’re paying for it. California Sunday Magazine’s Davy Rothbart takes you inside the company that provides fake paparazzi, pretend campaign supporters, and counterfeit protesters. It’s where every day is April Fools’ Day, and a nice reminder that even if you can’t earn love, at least you can crowd source it. (Sometimes when my kids ask which of their parents has the more popular newsletter, I hire a team of fake Paparazzi and say, “Who do you think?”)