Equitable Equity?

The SEC approved a much-anticipated rule change that means you no longer have to be an accredited investor to put your money into startups. “Startups or small businesses looking for investors can go through brokers or online platforms to find them — and those investors can now be, well, anyone.” On Halloween in the Bay Area, my kids got Snickers, Smarties, and startup equity with an accelerated vesting schedule. Seriously, the last thing the Internet startup business needs is more people putting in more money. It will be interesting to see how this impacts the industry.