Many NFL fans have dreamed of a day when everyone they knew would be talking football all the time. But these were not the topics any of those fans had in mind. The football storylines are officially out of the NFL’s control. One thing that could potentially stop the bleeding would be a change at the top. But this is no ordinary organization. From BloombergBusinessweek: Roger Goodell at the 50-50 Yard Line.

+ Slate’s Jeremy Stahl wonders: how much should you loathe the pro football commissioner?

+ And just in case anyone wondered if this whole negative storyline would just blow over, there’s this: “Arizona Cardinals backup running back Jonathan Dwyer became the latest NFL player to be arrested on suspicion of domestic violence.”