“As soon as the team started to see it, there was this instant excitement, this buzz that this is a cool idea, this is a big idea.” That’s Heather Mottershaw reflecting on the invention of the Waffle Taco. Venessa Wong takes you inside Taco Bell’s secret recipe for new products.

+ You’re eating a lot of nanoparticles.

+ The science behind the smell of bacon.

+ “Artisanal gefilte fish. Slow-fermented bagels. Organic chopped liver. Sustainable schmaltz.” Oy Vey