Cleaning Up in Aisle 3

The parent company of Albertson’s is buying Safeway for just over $9 billion. Safeway owns 1,335 stores and pulled in more than $36 billion in revenue in 2013, yet they sold for about half of what Whatsapp got paid. Too bad Safeway doesn’t sell a necessity like software. Messaging is now above eating on Maslow’s Hierarchy.

+ Does this deal mark the end of the traditional supermarket?

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