Grabs Popcorn

“‘This was an audience we always thought might be lost to their small screens,’ said Paul Dergarabedian, head analyst of marketplace trends at Rentrak, a box-office data service. ‘But I think younger Gen Z audiences are particularly interested in those more handmade, tactile experiences, and going out to the movies is one of them. I think this is going to build on itself … The whole idea of moviegoing has become so cool.” NYT (Gift Article): The Rise of the Gen Z Cinephile.