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“In late September, about 15 of them convened for the first time at the International Heat Therapy Research Symposium to hash out how to rigorously study heat therapy — a bucket that includes Finnish sauna, infrared, hot water immersion and more — and to form an organizing scientific body that will help steer the field forward.” Sweating the details: Sauna’s potential health benefits draw scientists’ interest.

+ “Like the Simpsons, many hardware-store owners have long adopted a kitty or two at their shops to help keep mice out of the bird feed and grass seed. But increasingly, they are discovering that the cats are more than just mousers.” Hardware Stores Have a Secret Weapon for Wooing Customers. “Many social-media-savvy stores feature their cats in online marketing to create buzz and build their customer base.” (Nothing in life is constant, except the role of cats in going viral on social media.)