Your Risk is Their Reward

DraftKings has the technology to identify users most at risk of developing serious gambling problems. But those users are also some of the most valuable. So the technology is used exactly how you’d bet it would be. “DraftKings makes money when gamblers lose money. And the model sought to identify those it could get to lose the most. It scored each customer based on their habits: The higher the score, the more money a gambler was likely to lose for each promotion offered.” How DraftKings Uses A.I. to Target the Gamblers Likeliest to Lose. “This betting data may also contain signs that a person is headed for trouble. Yet when employees developed a machine learning model that would have assigned users ‘risk scores,’ the company sidelined it.”