Fomo and the Froyo Yoyo

Frozen yogurt always seems to make a comeback. And each time, the new iteration of the product comes with health promises related to the latest dietary trends. And each time, I doubt the health benefits but eat it anyway. Vox (Gift Article): What the current froyo renaissance is really about. “The third wave of froyo resembles the previous crazes in one key way: The dessert is still marketed and perceived as a healthier choice than other treats. Every time it comes out of hibernation, frozen yogurt has revealed something about the diet culture of the moment, and this resurgence is no different.”