Berried Treasure

“In just the last decade, berries have completed the journey from fragile, local, seasonal treat to worldwide refrigerator staple and marketing juggernaut … Most of that growth has been driven by Driscoll’s, a $7 billion California company that began as a multifamily farm in 1904, patented its first strain of strawberries in 1958 and is still controlled by family members. In 1989, its board made what the company calls the Meadowood Declaration, a resolution that seemed preposterous at the time: to make all four berries available, in every season, in every part of the world. Today the company is the undisputed global market leader, shipping four billion containers of highly perishable fruit across 60 countries each year. (The company developed its signature hinged, ventilated plastic clamshell in the 1990s.) According to Circana, a market research firm, Driscoll’s is now the second-highest-earning brand in American supermarkets, behind only Coca-Cola.” Why Are Berries Everywhere, in Every Season? Driscoll’s.