Moving the Goal

“If you’re remotely soccer-aware, you’d already heard of the majesty of a Leo Messi-led Argentina, the artistry of a Kylian Mbappé-led France, the relentlessness of an Erling Haaland-led Norway. But until you see those nations, and those stars, in action, you can’t really comprehend how amazing they truly are. America is now getting the full Messi-Mbappé-Haaland experience, and it’s every bit as astounding as we’ve been told. How lucky are we to get to see generational glory play out right in front of us?” The Big 3 are somehow delivering more than anybody could have imagined.

+ “The two mid-half pauses for hydration (and advertisements) have been met with increasingly loud boos from crowds who are frustrated at FIFA turning matches into de facto four-quarter affairs. And the best way to get them to stop booing is, apparently, to get them to start singing.” The not-so-silent war being fought in World Cup stadiums: Stadium DJs vs. hydration break boos.

+ “For fans and players, [hydration breaks are] not worth much at all, and have engendered complaints they break up the flow of the game and topple decades of strategy.” For Fox Sports, they’re worth a lot. A whole lot.

+ “Human annotators in Brazil, Cambodia, and the Philippines are tracking every movement in the football tournament for teams, broadcasters, and the betting industry.” The AI-powered World Cup runs on thousands of data workers.