Bottom of the News
“For most of human history, the threats our nervous system processed were local. A neighbouring tribe. A drought. The illness of a child we personally knew. Information about distant places would barely arrive, and if it did, it was mainly irrelevant. In 2026, the same neurological system is being asked to absorb a war in one region, a financial shock in another, a climate disaster in a third and a violent crime in a fourth, all before lunchtime.” Why 40 per cent of people are avoiding the news. OK, OK, so I’m pushing a product no one wants. Maybe there’s a workaround. Or at least a reach-around. Apparently, newsletters are The Hot New Place for Singles.


