Cook the Books

Steve Jobs was known as the visionary. Tim Cook was more of a get things done CEO. And he definitely fulfilled that role. “When Tim Cook took over Apple in 2011, leaders from Silicon Valley to Wall Street predicted that the company’s best days were behind it. They feared that without Steve Jobs, Apple’s innovative chief executive, the company would falter. They were wrong. Over 15 years, Mr. Cook has engineered Apple’s rise from a Silicon Valley darling worth $350 billion into a cash-generating giant worth $4 trillion.” NYT (Gift Article): Tim Cook Was Very, Very Good at Making Money.

+ “Cook inherited a company with extraordinary potential growth in front of it, but in deep existential grief. He led the company — and its community — through that grief and achieved that potential. The transition Apple and Tim Cook announced today is entirely different. No one’s hand was forced. There is nothing unpleasant.” John Gruber: Another Day Has Come.