The Creative Processor

“Studies show that overreliance on these digital tools causes cognitive decline, but if current events are any indication, nobody’s making much of a contribution anyway. Go ahead and use A.I. however you like. Except art. If you use it for your art, you’re a freakin’ hack. Why is it that the most vocal cheerleaders of generative A.I. are always the hackiest motherfreakers around? You expect studio executives to say things like ‘it’s going to revolutionize content’ and ‘from a bottom-line standpoint it’s inevitable’ and ‘I’ve finally found an instrument as cold and empty as myself,’ but you’d hope that an artist would have more self-respect. Some people say, ‘I just use it to brainstorm ideas.’ If you don’t know what to paint or compose or write, you’re in the wrong job. Art is the business of making up stuff — go make up some stuff.” Colson Whitehead in the NYT (Gift Article): Don’t Use A.I. to Do This. “Data centers — gigawatt-sucking, pollution-spewing slop houses of mediocrity — are ravaging the environment, consuming all the water and electricity and supercharging utility bills … [But] do you realize how much water and power it’d take to replicate the average writer’s narcissism, self-loathing and despair? It’d drain the Indian Ocean. You could light up Times Square for a year. We can’t afford it.”