Gummy Bear Bull Market

“Wellness gurus, Make America Healthy Again influencers and no shortage of startups are urging us to eat healthier. Sure, one could follow Robert F. Kennedy Jr.’s revised food pyramid, one purported guide to healthier eating, but there’s an even easier fix these groups are also pushing: supplements. Swallow a capsule, mix a powder in some water or pop a nutrient-packed candy. The fast growing US supplement market was valued at $69 billion in 2024 and is expected to reach $87 billion by 2028.” Can we gummy ourselves to good health? We’re sure as hell gonna try. Bloomberg (Gift Article): Unilever Bets Big on Gummies as Next Frontier in Wellness.