Bottom of the News

“The emergence of clipping shows just how much social media has changed since the early days as a platform for user-generated content. Videos that once seemed unusual or spontaneous and became instant topics of chitchat have given way to orchestrated marketing efforts. These advertising videos pop up in your social media feed and look like they could be from any random superfan.” Bloomberg (Gift Article): Paid Armies of ‘Clippers’ Boost Internet Stars Like MrBeast.