A Guy Walks into a Scroll Bar

“Millions of Americans — a third of U.S. adults — are pulled into a nearly infinite variety of niche corners by a recommendation system that we don’t know much about, making it difficult to understand how the constant scroll affects real people.” WaPo (Gift Article) analyzed more than 800 TikTokkers, from newbies to power users, to see how people get hooked. How TikTok keeps its users scrolling for hours a day. (I’m not a TikTok user. But this article warning of its addictive properties sort of makes me want to try it out.)