A Slice of the Action

“You know the pizza tracker. You’ve likely used it to follow your pizza’s journey from a store to your home. But even if you haven’t, you live in the world the Domino’s pizza tracker built. Because in marketing, product development, and user experience, the pizza tracker is an icon. An inspiration. A platonic ideal that has been imitated across industries ranging from food-delivery apps to businesses where the only grease is on the hands of auto mechanics.” How the Domino’s pizza tracker conquered the business world.