Ooh, Baby, I Love Your Whey

“As proud as he is of his cheese, Mr. Heiman knows that his company’s profitability these days is thanks less to Colby than it is to whey, the liquid byproduct of cheese making that helps to satisfy America’s seemingly insatiable appetite for added protein. Nasonville Dairy produces around 150,000 pounds of cheese a day, but just breaks even on most of it, especially the 40-pound blocks of Cheddar that are a cheesemaker’s stock in trade. What increasingly keeps the lights on is whey.” No Whey! … Whey… America’s Protein Obsession Is Transforming the Dairy Industry. “Whey, the liquid byproduct of cheese making, was once considered waste. Now it is a key ingredient in the protein powders that Ozempic users and weight lifters are downing in ever-greater amounts.” (Spolier alert: In a few years, they’ll tell us all this protein is killing us. It’s just the whey these things go.)