The Charm Farm

“According to the website Know Your Meme, the expression was popularized in 2024 largely in reference to anime characters and various celebrities. It generally refers to someone who does something repetitive to look cool and build, as Gen Alpha would say, aura. Dika, who seems preternaturally calm on the bow of a thin boat, dressed in black and wearing sunglasses, uses a series of repetitive movements in his dance, making him a perfect fit for the term.” What Is ‘Aura Farming’? This Tween Will Show You. (If it’s done on a boat, shouldn’t it be called Aura Fishing? Sorry, but internet fads come and go. Dad jokes are forever.)

+ ‘I created it myself’: The boy behind the viral ‘aura farming’ boat racing dance. “Although Dikha doesn’t recognize any of the celebrities who’ve copied his dance – he first says he knows Travis Kelce before admitting he doesn’t -he’s quickly becoming one himself – especially in his home country.”