Deez Nuts?

I always imagined it would be the almond that would bring the joy. Or maybe the little acorn would become the oak. Or perhaps chestnuts would stop merely roasting and finally catch fire. And who would bet against the mighty peanut, never one to shy away from coming out of its shell? I must be a total numbnuts, because I never imagined it would be the pistachio, the cashew’s colorful cousin, that everyone would go nuts for. In today’s marketplace of products and ideas, success seems to come down to going viral. From Dubai chocolate to TikTok videos to Pistachio Lattes, Bloomberg (gift article) with the nuts and bolts that explain why Pistachios Are Everywhere Right Now.