Protein Age Wasteland

“Apparently protein shakes and protein bars don’t cut it anymore. Americans are so obsessed with protein that even an Arnold Palmer comes infused with it. Perhaps protein iced tea was inevitable … But even compared with other food trends, the protein situation has gotten out of hand. Just last week, Starbucks announced that it’s piloting a high-protein, banana-flavored cold foam. There is protein water, Kardashian-branded protein popcorn, and “macho” protein pasta sauce. If you want to get drunk while bulking up, consider a protein-fortified pale ale or a “Swoleberry” spiked protein seltzer. Nothing is safe from the protein pandemonium. Name a food, and the protein version of it probably exists.” The Atlantic (Gift Article): The Protein Madness Is Just Getting Started. The article doesn’t really mention it, but one of the drivers of the protein craze is the prevalence of people with high blood sugar using monitors to track their levels. Adding protein (and fiber) to a meal that features carbs can somewhat limit the associated sugar spike. All that said, when protein’s popularity hits its inevitable peak, you know we’re gonna find out how terrible it is for us…